Chip Strip
Title
Date
2024
Client
FritoLay
Loud, colorful, unapologetically kitsch. A collision of snack food and spectacle, gameplay and architecture. Built for the 2024 Super Bowl in Las Vegas, the project transforms Cheetos and other Frito Lay brands into chapel, stage, and celebration. It is wild and exuberant, covered in orange dust and neon lights. It celebrates the excess of pop culture architecture.
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Chip Strip

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Loud, colorful, unapologetically kitsch. A collision of snack food and spectacle, gameplay and architecture. Built for the 2024 Super Bowl in Las Vegas, the project transforms Cheetos and other Frito Lay brands into chapel, stage, and celebration. It is wild and exuberant, covered in orange dust and neon lights. It celebrates the excess of pop culture architecture.
Title
Chip Strip
Date
2024
Client
FritoLay
Loud, colorful, unapologetically kitsch. A collision of snack food and spectacle, gameplay and architecture. Built for the 2024 Super Bowl in Las Vegas, the project transforms Cheetos and other Frito Lay brands into chapel, stage, and celebration. It is wild and exuberant, covered in orange dust and neon lights. It celebrates the excess of pop culture architecture.
Title
Chip Strip
Date
2024
Client
FritoLay