top of page

Chip Strip

Title

Date

2024

Client

FritoLay

Loud, colorful, unapologetically kitsch. A collision of snack food and spectacle, gameplay and architecture. Built for the 2024 Super Bowl in Las Vegas, the project transforms Cheetos and other Frito Lay brands into chapel, stage, and celebration. It is wild and exuberant, covered in orange dust and neon lights. It celebrates the excess of pop culture architecture.

--

white.png

Chip Strip

white.png

+

white.png

Loud, colorful, unapologetically kitsch. A collision of snack food and spectacle, gameplay and architecture. Built for the 2024 Super Bowl in Las Vegas, the project transforms Cheetos and other Frito Lay brands into chapel, stage, and celebration. It is wild and exuberant, covered in orange dust and neon lights. It celebrates the excess of pop culture architecture.

Title

Chip Strip

Date

2024

Client

FritoLay

Loud, colorful, unapologetically kitsch. A collision of snack food and spectacle, gameplay and architecture. Built for the 2024 Super Bowl in Las Vegas, the project transforms Cheetos and other Frito Lay brands into chapel, stage, and celebration. It is wild and exuberant, covered in orange dust and neon lights. It celebrates the excess of pop culture architecture.

Title

Chip Strip

Date

2024

Client

FritoLay

bottom of page