All Purpose
Title
Date
2022
Client
N/A
The suburbs are ordinary, almost invisible. Vinyl siding, cul-de-sacs, all-white kitchens looping through feeds like wallpaper for daily life. What happens if we look again?
All Purpose produces short-form videos designed to invade the feed, slipping into the same streams where HGTV-style houses dominate. Instead of farmhouse clichés, the clips propose bold interventions into suburbia, reframing the banal as a site of architectural potential. The project is both research and media experiment using the platforms where culture now unfolds to question how architecture is shown, consumed, and ultimately reproduced as the default image of home.
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All Purpose
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The suburbs are ordinary, almost invisible. Vinyl siding, cul-de-sacs, all-white kitchens looping through feeds like wallpaper for daily life. What happens if we look again?
All Purpose produces short-form videos designed to invade the feed, slipping into the same streams where HGTV-style houses dominate. Instead of farmhouse clichés, the clips propose bold interventions into suburbia, reframing the banal as a site of architectural potential. The project is both research and media experiment using the platforms where culture now unfolds to question how architecture is shown, consumed, and ultimately reproduced as the default image of home.
Title
All Purpose
Date
2022
Client
N/A
The suburbs are ordinary, almost invisible. Vinyl siding, cul-de-sacs, all-white kitchens looping through feeds like wallpaper for daily life. What happens if we look again?
All Purpose produces short-form videos designed to invade the feed, slipping into the same streams where HGTV-style houses dominate. Instead of farmhouse clichés, the clips propose bold interventions into suburbia, reframing the banal as a site of architectural potential. The project is both research and media experiment using the platforms where culture now unfolds to question how architecture is shown, consumed, and ultimately reproduced as the default image of home.
Title
All Purpose
Date
2022
Client
N/A